The smartest way to
buy anything in Africa
CDcare is Nigeria’s leading “Pay-Small-Small” shopping platform, built to make quality products affordable for everyday people. We help Nigerians own the things they need, from gadgets and home appliances to cars and more, by letting them pay gradually at normal market prices, with zero interest.
CDcare was founded with a mission to make financial convenience part of everyday life, we combines fintech innovation and e-commerce efficiency to deliver a simple, trustworthy way to shop responsibly.


30k+
Number of items sold
13k+
Total active customers
50+
Number of merchants
36
Delivers to all states

CDcare is the
smartest way
to buy and pay small small with no interest
We grew up in the average Nigerian family where it took painfully saving for a period of time before simple house-hold appliances could be acquired. One of us waited for months for his mother to save for his first laptop and also realized that many Nigerian families also go through the same arduous circle.
He realized that this is a big problem that he wanted to solve. After iterating different solutions to the problem over 10 years, CDcare was founded as the best solution to the Africans inability to easily pay in one lump-sum for items. CDcare is the smartest way to buy in Africa today and we are happy to give Africans the power to own.
Our Structure
CDcare Limited (RC 1844274) manages customer relationships, product listings, and nationwide deliveries.
Emaxie Limited (RC 1615996) builds and operates the CDcare App and technology infrastructure.
Both companies are fully registered in Nigeria and operate together to deliver the CDcare experience you trust.
Our Model in Brief
-
Customers choose the product they want on the CDcare App or website.
-
They select a payment plan that fits their budget.
-
CDcare ships the item at the mid point of selected installment (both in payment and duration).
-
Customers complete their remaining installment payments after delivery, within the same time frame as if they had paid before delivery.
This “pay small small” model helps users stay debt-free while enjoying genuine, high-quality products.
Our Value
-
Transparency: clear pricing, zero hidden charges.
-
Trust: only original products from verified vendors
-
Accessibility: everyone deserves access to quality products.
-
Empowerment: helping individuals and families build better lives responsibly.
Our Vision
To make CDcare the choicest Pan-African
household brand for installmental payment
while making a good standard of living accessible for every income earner across every corporate and non-corporate sector of employment in Africa.
Our Mission
To make ownership simple, affordable, and stress-free for every Nigerian, by helping people buy what they need without paying extra interest or hidden fees.
Meet Our Leadership

Odukoya Oluwatobi
Founder and Chief Executive Officer

Farohun Ayodeji
Co-founder and Chief Operation Officer
What our customers have to say about us
CDcare made life easier for me when it was time for me to get my home appliances. The convenience I got from having to pay instalmentally and I was able to use the extra to do other things.
Victor Fatanmi
CEO, FourthCanvas
I have always wanted to buy some cool gadgets and CDcare made owning these things very easy for me. I have bought four items already from CDcare. I like the fact that CDcare doesn't require much from me as a user.
Tosin Amuda
@tosinamuda
I doubted CDcare at first and I had to visit their office before I made my first instalment. I believed and told many more people about CDcare when I collected my Fridge. I have made it my responsibility to tell everybody about this wonderful product.
Paul Chinedu
Staff, Skyway Aviation
...at first I was sceptical. Months later I decided to change my laptop and chose to use their instalment payments. It was a very good experience and the flexibility helped me handle other pressing expenses.
Edward Israel-Ayide
@wildeyeq