Sony a7 IV Mirrorless

Why this product

Built for the progress you want.

The Sony a7 IV Mirrorless Camera is a highly versatile and powerful tool designed for both photographers and videographers, offering a mix of exceptional image quality, high-speed performance, and advanced features. Here's a look at its standout attributes: Key Features of the Sony a7 IV: 33MP Full-Frame Exmor R CMOS Sensor: The a7 IV boasts a 33MP full-frame back-illuminated sensor, providing outstanding image quality with rich detail, improved dynamic range, and excellent low-light performance. This sensor allows for incredible sharpness and clarity in both stills and video. BIONZ XR Processor: The BIONZ XR processor provides fast, efficient image processing, contributing to high-speed performance, quick autofocus, and improved noise reduction, even in challenging lighting conditions. 4K 60p Video Recording (10-bit 4:2:2): The a7 IV offers impressive video capabilities with 4K recording at up to 60p and 10-bit 4:2:2 color depth, which is perfect for professional-quality video production. It also supports 16-bit audio output for high-quality sound recording. Advanced Autofocus System: The a7 IV includes a 759-point phase-detection AF system, along with Real-time Eye autofocus (for both humans and animals) and Real-time Tracking. This makes it an excellent choice for fast-moving subjects and ensures precise focus in both stills and video, making it perfect for portrait photography, wildlife, and sports. 5-Axis In-Body Image Stabilization: The camera features 5-axis in-body stabilization, which compensates for camera shake during handheld shooting. This results in smoother video footage and sharper stills, especially when shooting at slower shutter speeds or in dynamic situations. Continuous Shooting at 10 fps: With the ability to shoot up to 10 frames per second in continuous shooting mode, the a7 IV is excellent for capturing action shots and fast-moving subjects. Improved Ergonomics and Build: The a7 IV’s body has been designed for better handling, featuring a deeper grip and more intuitive controls. The camera is weather-sealed for durability, making it suitable for various shooting environments. Dual Card Slots (CFexpress Type A and SD UHS-II): The a7 IV includes dual card slots, providing the flexibility to use both CFexpress Type A and SD UHS-II cards. This is especially useful for photographers and videographers who need to manage large files and have a backup during long shoots. 3.0-inch Vari-Angle Touchscreen: The camera features a fully articulating touchscreen that is great for vlogging, selfies, or capturing creative angles. This flexible screen makes framing shots much easier, whether shooting from high or low angles. Enhanced Connectivity: The a7 IV offers improved connectivity options, including Wi-Fi, Bluetooth, and USB-C for faster data transfer. It also supports live streaming via USB and can be used as a webcam, making it an ideal choice for content creators who stream or work remotely. Ideal For: Photographers looking for high resolution, fantastic autofocus, and versatile image quality. Videographers who want 4K recording, superior color grading flexibility, and professional video features. Content creators needing a reliable, multi-functional camera for both photography and video. The Sony a7 IV stands out as an all-around powerhouse, offering professional-level features for both photography and video work, making it an ideal choice for anyone looking for a high-performance, future-proof mirrorless camera. Whether you're a professional creator or an enthusiast, the a7 IV offers the tools to bring your creative vision to life.